Founded by Simon Faure as a creative agency, joined in 2019 by brother François to start retail activities and joined a few months later by dad Charles Faure to open first physical store in 2020.

We started as a menswear specialist; placing sportswear alongside creative brands, we quickly gained widespread recognition for its curation and taste. We since grown to include in-house products, collaborations and 2 physical stores in Montpellier south of France.